Ingredients

3/4

cup sugar

3/4

cup butter or margarine, softened

3

eggs

1 1/4

cups Gold Medal™ all-purpose flour

1/3

cup milk

1/4

cup baking cocoa

3/4

teaspoon baking powder

1

teaspoon salt

1/2

teaspoon ground cinnamon

Preparation

Heat oven to 350° F. Grease bottom and sides of 9x5 inch loaf pan with shortening; lightly flour.

In large bowl, beat sugar, butter and eggs with electric mixer on low speed 1 minute, scraping bowl occasionally. Add remaining ingredients; beat 2 minutes on medium speed, scraping bowl occasionally. Pour into pan.

Bake 50 to 60 minutes or until toothpick inserted in center comes out clean. Cool 10 minutes; remove from pan to wire rack. Cool completely, about 2 hours.